PRESS RELEASE

DATE OF RELEASE: 12-04-25

The Black Rock Company Secures RenoPoliceDepartment.com and RenoPoliceDept.com to Protect the Digital Integrity of Reno’s Law Enforcement Identity

Reno, NV — In a significant digital security milestone for the City of Reno, The Black Rock Company has officially acquired the domains RenoPoliceDepartment.com and RenoPoliceDept.com. These exact-match domains represent the most recognizable, intuitive, and authoritative online identity for Reno’s police presence, making them foundational digital assets for public trust, emergency communication, and long-term civic infrastructure.

For years, cities across the United States have struggled with third-party control over government-aligned domain names, creating vulnerabilities that range from public confusion to misinformation and impersonation attempts. By securing these critical Reno law enforcement identifiers, The Black Rock Company has eliminated that risk and ensured the city’s ability to establish uncontested ownership of its digital identity.

The importance of this acquisition reaches far beyond simple web addresses. Exact-match municipal and law-enforcement domains routinely appraise in the multi-million-dollar range due to their civic authority, search ranking power, and irreplaceability in the digital ecosystem. Independent domain market data shows that government-aligned domains with high public-trust relevance command unprecedented valuations because:

  1. They cannot be replicated or substituted once taken.

  2. They dominate search engine priority, controlling 80–95 percent of organic search traffic for the exact service term.

  3. They serve as high-trust gateways for emergency alerts, public notices, recruitment, fundraising, complaint channels, and department transparency.

  4. They prevent misinformation, impersonation, spoofing, and identity fraud, all of which have sharply risen in the last decade.

With over 140,000 residents relying on Reno Police Department information annually and millions of digital interactions involving law enforcement services, these domains hold measurable civic, economic, and security value. Market comparisons show that similar law-enforcement, city, and public-safety domains have been assessed between 2.5 million and 12 million dollars depending on region size, tourism volume, and public-use traffic. Reno, considered one of the fastest-growing mid-sized cities in the United States, sits firmly within this valuation bracket.

The Black Rock Company’s acquisition ensures these powerful assets remain aligned with Reno’s long-term interest rather than in the hands of unrelated private entities or unverified digital operators.

“This acquisition is about protecting the city’s identity before someone else capitalizes on it. A domain like RenoPoliceDepartment.com is the digital front door to public safety. It should belong to Reno, not be vulnerable to misuse or misrepresentation,” said the spokesperson for The Black Rock Company.

With these domains secured, Reno has the opportunity to build a unified online presence that supports verified police communication, streamlined services, officer recruitment, public education, transparency, and public safety initiatives. Most importantly, the city now has a direct path to protecting its name, its citizens, and its law enforcement identity in the digital era.

For licensing, partnership, or municipal transfer inquiries, contact:

Media Relations - The Black Rock Company