power movers
Executive Of Operations — TBRC
Based in Reno · Global reach · Operational control · Flagship Offices
From managing nationwide operations, Julie Friend is the structural backbone behind vision, expansion, and execution at Black Rock. Her mastery in organizational leadership and brand coordination allows her to translate creative ambition into measurable success and turning ideas into scalable empires. As a leader, Julie operates with independence and versatility, collaborating seamlessly with elite companies like The Black Rock Company, yet maintaining the autonomy to elevate multiple ventures simultaneously. She brings precision to progress and clarity to chaos, executing complex strategies with calm authority and refined focus.
Friend is the central force of momentum, ensuring every project, office location and partnership operates at peak performance across industries and state lines. Her leadership defines professional power with feminine grace where elegance, intelligence, and decisive action move as one.
Chief International Investment Officer — Silent Partner TBRC
Based in Dubai · Global reach · Hands-off operational control · Strategic capital and brand architect
Kole Kelsey is the archetype of the modern silent partner: unseen in the limelight, decisive in capital, and surgical in strategy. Operating from Dubai as the Chief International Investment Officer for Black Rock’s private interests, Kole supplies the serious capital, global networks, and brand muscle while deliberately staying out of day-to-day operations. He’s the calm center that turns bold vision into immutable value, a protector of legacy and a force-multiplier for the CEO’s agenda.
Chief Executive Officer — TBRC & BLAQ
Based in Miami · Global reach · Hands-on · Strategic architect of publishing
LA Dodgers. Las Vegas Raiders. NASCAR. Las Vegas Aviators. VGK. Minnesota Wild. Twins. Vikings. Timberwolves. Ed Hardy by Christian Audigier, just take your pick.
Lundon Bell hasn’t just worked with these brands and teams, he’s fed them, led them, supplied them, and branded them. From sport culinary and purchasing supervision to night auditing, distribution coordination, and marketing leadership, Bell mastered high performance, precision, and presentation long before stepping into a CEO life.
Today, he channels that same discipline as CEO of The Black Rock Company and founder of Millionaire Men’s Magazine. This Minnesota native operates like a silent architect, constructing profitable publishing empires, forging elite partnerships, and developing brands with the precision of a marksman and the vision of a mogul.
Bell’s publishing and brand ventures reach across luxury markets and private sectors, backed by high-value endorsements and exclusive affiliations. He doesn’t chase the spotlight; he builds the stage everyone else performs on.
